Outsourced Sales Agency involves identifying potential merchants who can add value to a platform. This could be small businesses, manufacturers, wholesalers, or independent retailers looking for new sales channels. Agencies use various outreach methods, including cold calling, targeted digital campaigns, networking events, and door-to-door visits to attract sellers. They also highlight the benefits of joining a platform, such as increased visibility, marketing support, logistics assistance, and access to a larger customer base. At its best, guerrilla marketing nets you direct offline exposure via foot traffic that can be as targeted as the location you choose, as well as word of mouth buzz through people talking about and sharing your marketing on Instagram, Snapchat, blogs, etc. online.